Alongside my creative and styling work, I’ve also developed experience in the more corporate side of design through branding and visual identity projects.
I’ve designed logos for different brands across a variety of industries, while also building complete visual identities that help communicate each brand’s personality and vision. From typography and color direction to graphic systems and overall aesthetics, I enjoy creating cohesive branding that feels both intentional and distinctive.
For me, branding goes beyond visuals, it’s about creating an identity that people can connect with and recognize.
One of my university projects focused on designing a complete signage system and a series of pictograms for the university facilities, with the goal of helping people easily identify spaces, directions, and important areas around campus.
For this project, I decided to give the pictograms a more urban and artistic approach by incorporating bold outlines and filled shapes inspired by graffiti aesthetics. Since my university is centered around the arts, I wanted the visual language to feel expressive, dynamic, and connected to the creative environment of the campus while still remaining functional and easy to understand.
I’ve also worked on designing social media content for different brands, including posts and Instagram stories created to match each brand’s identity and audience.
Through these projects, I developed visual content that balances aesthetics and communication, adapting different styles depending on the brand’s tone and goals. From promotional campaigns to more creative and engaging content, I enjoy creating visuals that feel cohesive, eye-catching, and aligned with the overall brand image.
